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Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

The interview: "Weakest link in the survey chain"

The survey organisations have tried to make the interviewer as neutral as possible. In order to eliminate the impact of any one interviewer, his conduct is subject to a number of strict rules. So long as the influence of the interviewer cannot be...

Catalogue: The European Marketing Research Review 1966
Author: Sebastian Herkommer
August 1, 1966
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Citation

Herkommer, S. (1966a, August 01). The interview: "Weakest link in the survey chain". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interview-weakest-link-in-the-survey-chain-